At UOB, our brand promise "Right By You" encapsulates our unwavering commitment to our customers and the broader community across ASEAN. Guided by our values of Honour, Enterprise, Unity and Commitment, we prioritise long-term relationships over short-term gains, ensuring that our initiatives consistently benefit those we serve.

Honour

We maintain the highest professional and moral standards in all our dealings, ensuring that we act prudently to fuel our customers’ success.

Enterprise

Our enterprising spirit enables us to develop innovative financial solutions that cater to the evolving needs of our customers.

Unity

We work as a team, and are united to reach our goals through cooperation, mutual respect and loyalty.

Commitment

We are committed to performance, striving for excellence in all that we do. Our strategic focus is on building and deepening long-term relationships, balancing growth with stability for the long term.

Beyond banking, we are dedicated to contributing to the progress of the economy, society and environment through responsible growth.

"Right By You" is more than a slogan; it is a reflection of UOB's dedication to doing what is right for our customers, colleagues and the community. By staying true to our values and maintaining a long-term vision, we will always strive to build trust and make a meaningful impact across ASEAN.