Empowering Women: Launching Singapore’s First Credit Card for Women
In 1989, UOB was the first bank to recognise the increasing earning power of women and issued the UOB Lady’s Card – Singapore’s first credit card exclusive to women.
This innovative initiative marked a significant shift in the banking landscape, empowering women with a financial tool tailored to their lifestyles and aspirations.
The UOB Lady's Card offered exclusive shopping privileges with discounts at fashion and beauty retailers, rewards programmes for travel, dining and wellness, and tailored services such as health and beauty perks.
The card acknowledged the growing economic influence and the unique financial needs of women in Singapore. More than just a product, it symbolised respect for women's contributions to society and the economy.
Over the years, the card has evolved to meet changing needs, consistently offering a wide range of appealing privileges.
Today, the Bank’s focus on supporting diverse customer needs, including empowering women, remains a source of pride for the Bank.