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6 Best Local Brands Teach Us What 'Singaporean Style' Means

6 Best Local Brands Teach Us What "Singaporean Style" Means

< Back to Articles By UOB Cards x BE Asia

We often see style guides on how to dress like a French girl or embody the Californian girl aesthetic, but have you ever thought about what “Singaporean Style” means? We turn to the 6 best local brands to find out.

National Day may be over, but that doesn’t mean you have to keep your patriotic pride all pent up for the next year. Playing National Day songs on loop all day and stuffing yourselves with all the local dishes you can muster sounds like a great way to showcase your “Singaporean-ness”, but how about doing it in a chic way? Yes, we’re talking about dressing up “Singaporean style” with some of the best local brands.

Now, much has been written about the je ne sais quoi of French girls and the effortless beachy vibes of Californian girls, but what about Singaporean girls? Just what does “Singaporean style” mean? To answer this question, we turned to 6 of our favourite local brands for an answer.

Naturally, the 6 brands all had different interpretations of “Singaporean style”, perfectly embodying the myriad of cultures on our shore. For the bold statement maker, there’s Lisa Von Tang. Infused with East-Meets-West vibes, every Lisa Von Tang creation is a vision of casual opulence.

If you’re looking for something timeless, The Missing Piece should be your go-to label from now on. We love how the designs incorporate retro mandarin collars into oh-so-modern pieces!

When it comes to fashion, one of the key things we look out for is comfort. After all, no matter how gorgeous a piece of clothing is, you’ll never truly be at ease if you’re uncomfortable. GINLEE Studio is a great example of a label who combines comfort with interesting, elevated details.

These days, we’ve been seeing a rise in trendy pieces crafted out of natural materials like cotton and linen. Always on the cutting-edge of what’s cool, SABRINAGOH’s latest collection is at once playful, natural, and comfortable.

On the minimalist end of things, we have r y e. We often see and hear the phrase ‘modern luxury’ bandied about, but we didn’t really understand it until we got to experience r y e’s creations up close. Made of quality materials cut in minimalist lines, every piece from r y e is a study in understated beauty.

It’s easy to get caught up with life — that’s why we’re thankful for The Mindful Company, a jewellery brand on a mission to inspire mindfulness. The elegant pieces are understated and meaningful; every piece helps remind the wearer embrace life as it comes.

With the help of some of the best local brands, we put together 12 outfits that represent “Singaporean style”, in some form or other. Watch the video to get inspired, and don’t forget to let us know what “Singaporean style” means to you!


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