Strategic Priorities

Helping our customers safeguard their assets and achieve sustainable yield;
Ensuring our customers benefit from financial solutions designed to suit their lifestyles, life stages and aspirations;
Enabling our customers to grow and to preserve their wealth for the next generation; and
Ensuring our products and services are fair, accessible and inclusive.

Leveraging our strong regional franchise, deep local knowledge and industry expertise to help our clients seize intra-regional business and investment opportunities;
Building an ecosystem of partners to support businesses through market cycles and growth stages;
Providing holistic and integrated solutions to our clients through enhanced products, channels and industry specialisation; and
Partnering financial institutions as they grow in Asia.

Nurturing an innovative and entrepreneurial culture to stay competitive;
Investing in training and careers for our colleagues to be able and agile to seize the opportunities before them;
Attracting and retaining enterprising minds with the right values and passion for exceptional service; and
Developing high-performing and engaged professionals.

Offering our customers intuitive and seamless connectivity and service across different touchpoints and geographies;
Harnessing financial technology to create innovative solutions for consumers and businesses;
Enhancing monitoring and risk systems continually to combat cybersecurity threats and to maintain a secure banking environment;
Turning data and insights into distinctive experiences that matter to our customers; and
Streamlining processes to increase productivity and performance and to enhance our customers’ experience.

Maintaining robust capital and risk management processes and practices;
Preserving strong capital adequacy levels to support business growth in a prudent and disciplined manner;
Broadening funding sources and diversifying our investor base;
Promoting and implementing sustainable and responsible practices in support of long-term economic and social development; and
Upholding our risk-focused culture and the highest professional and ethical standards to do what is right for all our stakeholders through organisational policies, processes and practices.