UOB launched a virtual art gallery in the metaverse, becoming the first bank in Asia to reach
art enthusiasts through the decentralised virtual reality platform.
Named SkyArtverse by UOB, the futuristic gallery was built on a land parcel in Decentraland, one of the most active metaverse, was an immersive art theme park featuring the 37 winning artworks from the 2022 UOB Painting of the Year competition.
By showcasing 2022’s winning artworks in the metaverse, UOB hoped to present a differentiated virtual experience in art appreciation, broaden our engagement with audiences and provide new opportunities for UOB Painting of the Year artists to share their works globally.
Named SkyArtverse by UOB, the futuristic gallery was built on a land parcel in Decentraland, one of the most active metaverse, was an immersive art theme park featuring the 37 winning artworks from the 2022 UOB Painting of the Year competition.
By showcasing 2022’s winning artworks in the metaverse, UOB hoped to present a differentiated virtual experience in art appreciation, broaden our engagement with audiences and provide new opportunities for UOB Painting of the Year artists to share their works globally.
The entrance
Digital rain feature
Amphitheatre
Explosion blocks